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Creando Tu Ficha de Productos Bienvenido! Your Catalog is a very powerful tool, we want your products to stand out, that’s why we present to you ourBest Practices” (according to our experience our very best tips and advice for our partners!) Almost 7 million architects visit us monthly searching for inspiration, tools and knowledge. Your Catalog is the opportunity of reaching them everyday. Follow our tips and advice to provide the most accurate and relevant information for architects. Trust us, we speak architect. PART I: WHAT MAKES THE DIFFERENCE? Keep it clear , precise and beautiful . What your product is and how it looks at it’s best , Why is it different , What technical information is relevant to consider, for actual use. A. Clear Titles B. Short Description C. Tags & Categories D. Images PART II: WHERE TO START SIGN IN You’ll need to Sign In directly from our catalog’s homepage footer: YOUR DASHBOARD Here is where you manage your company’s profile, settings, products and get important information about your account. How your dashboard looks like: F. Company’s Logo: Choose a good resolution image where your logo is visible G. Product Status: Before published, your products must be approved by your key account manager (KAM). This informs you the status of your products. H. Add Product: Start uploading your products! I. Panel: Navigation alternatives. J. Metrics: Shown on a 6 month basis. The 1st of every month, you’ll be able to see past month metrics. *Inicial Aspect: This is how your home will look like before adding any products. Once you begin, you will be able to see all your products and their status. Part III: ADDING A PRODUCT 4 Easy Steps Each step represents one key section of the materials’ catalog. Each section has some easy skills you‘ll need to consider . We’ll explain it through… 1. Categories: What Are They For? Do you want to be found easily in search engines? Tag properly! Our editor will suggest appropriate tags, make a complete selection of them. How Do They Work? K. Select Market: Your default market should be selected. If you would like to expand your markets, please contact your KAM (this may change your plan costs). L/M/+ Category & Tags: Select the ones that best suit your product. If none of the categories/tags are a good fit, contact your KAM for further assistance. 2. Media: What Is it For? Architects are all about images. Make sure you: Show the best results you may get with your product. Contextualized images, close ups, constructive details and color palettes if possible. All images must be well lightened , composed , in focus and high resolution . Architects love technical construction details. How Does It Work? N. Upload Pictures: click the Upload Pictures button, select the images you want to show and wait. Technical considerations for images: Maximum of pictures: 10 Maximum weight: 8Mb Minimun size: 1060 x 910 pixels Maximum size: 3000 x 2000 pixels .Maximum Resolution: 72dpi You can’t upload pictures with repeated name, or with a number as the filename O. Counter: shows the amount of pictures you’ve uploaded out of 10. Once you are ready click on NEXT. Uploading may take a few minutes, please be patient. If it takes too long, refresh the page or contact your KAM. When the process is completed click NEXT: P. Feature Image: This is your product’s presentation card! It must stand out and look absolutely amazing. Must be horizontal or squared image. Q. Drag and Drop: Move around the different pictures to arrange them in the order you want them to be shown. Go from general to specific; technical images should be left at the end. R. Edit Pictures: Remove | Edit (captions) Priority order for pictures: Products in context of use. Details of the product Schemes, more details, basic tables. Colours, formats, alternatives. Don’t even think about it! Vertical | Brand on the Image Or Water Seals | Pixelated | Blurry | Poorly Lit | Poorly Focused | Doesn’t Represent the Product | Clicking on NEXT leads to crop the Feature Image. Make sure the cropping isn’t too small , so that the picture doesn’t pixelate. This cropping section will appear in the Catalog’s Home Page and throughout the website along with other catalog products. This is how it will look like: 2.2. Videos: You can only share videos that are already uploaded on the internet (Vimeo, YouTube or other website) by introducing the link. Remember to click on Save & Continue. 3. Content: What Is it For? Synthesise your product’s main uses, applications and characteristics. We have three objectives for Materials: Provide the best quality catalog : relevant, processed and simplified information. Provide architectural consulting for our readers. Provide structured information that allows comparison between products . Key information for architects . Our readers are used to a certain structure of information . By not following, readers will easily feel unmotivated to continue reading. (We recommend you to write all in a text editor like Word, and then copy & paste). How Does It Work? S. Title: follow the structure: Type Of Product | Model (the brand will be automatically added by our system). T. Short Description: Go straight to the point and choose your words wisely. Your brief and general description must engage the reader in a few words. What is it , where to use, competitive advantages, what is made of, main uses and most important aspects - 450 characters maximum. U. Key Information: What is truly relevant for architects? Be as concrete and synthetic as possible. E.g: V. Long Description: Feel free to give enough information about your products advantages and technical information so that architects understand if they are interested or not. Don’t overwhelm users! Remember that detailed information will be included as supplementary files (pdf’s, data sheets, cad files…). Make sure you include: - COLOR PALETTES - SCHEMES / DIAGRAMS / CONSTRUCTIVE DETAILS - SPECS: - Physical (Weight, diameter, dimensions, etc). - Aesthetics (Color, texture, patterns) - Commercial ( Warranty, restrictions) - Installation - Maintenance - Efficiency of the Product - PROCEDURES / INSTALLATION REQUIREMENTS & MAINTENANCE Only if there are important considerations. Detailed information should be on the supplementary files. - CERTIFICATIONS OR PRODUCT LEED Certifications? Explain it’s importance in brief words. + USE IN ARCHITECTURE PROJECTS: Do you want some extra presence in our site? If there is a published project that uses your product, let your KAM know , we always present projects and materials linked to each other: 4. Specs: What Is it For? Add up to 3 complimentary files with the button UPLOAD FILES: LEEDS, blueprints, spec-sheets, etc. Architects will be able to download these files. Once you are done, click on FINISH PRODUCT Part IV: PRODUCT REVISION AND PUBLICATION The system will send you back to your product’s dashboard. The status will appear as draft (you can edit it as many times as you want). V. Submit for revision Once you’re satisfied with your product catalog, make sure you send it to revision for your KAM for approval and publishing. The status will change from Draft to Pending . W. Preview Check on how your product is going to look once it’s published. X. Edit You go back to the 4 steps product editor Once our staff reviews your product and makes sure it matches our requirements, we’ll approve it and inform you that your product is online. In your dashboard, the status will change from Applied to Activated . Any comments about your product will be sent by email. YOU’RE ALL DONE! 8 years ago 2 notes | Creating Your Own Company’s Catalog: Best Practices Welcome! Your Catalog is a very powerful tool, we want your products to stand out, that’s why we present to you ourBest Practices” (according to our experience our very best tips and advice for our partners!) Almost 7 million architects visit us monthly searching for inspiration, tools and knowledge. Your Catalog is the...